26.8 C
New York
Sunday, May 26, 2024

Kenya Tourism Board takes digital space to market tourism destinations

Kenya has moved it’s campaign to the online platform to further market its world- class tourism destinations and attract more audience.

According to the Kenya Tourism Board CEO Betty Radier,the tourism sector had not embraced the online space to market it’s white pristine beaches and wildlife and that the mindset has now shifted to better use  of the digital space.

“One of the things that we identified during the pandemic, was the use of technology, we had not embraced it as much as we wanted to and technology for us has played a huge role,” said Radier.

Kenya has since partnered with not only TikTok but also other online platforms like Weibo in China, Trip Advisor and Expedia from Europe to show off what it offers.

“We partnered with TikTok last year during the Wild beast migration, it was a live stream that had over a 100 million viewers in one incident watching the migration,” she said.

Radier further said that Kenya is also looking into wildlife and beaches, safari rally, homestays and other offers which will improve the tourism sector.

“We have increased the number of offerings advertise to the world because we have a lot more to offer and we are hopeful that we will see our numbers increase as we target a wider audience,” she furthered.

Speaking in Dubai where Kenya is one of the countries that is taking part in the months-long Dubai Expo 2020 among more than 150 countries that are taking part, she noted that Kenya is not only offering wildlife but many other things like M-pesa technology and several startups that are known globally and has attracted funding from the Silicon Valley and other countries.

Radier says that the Expo was a success since she made bigger deals with many companies that will see Kenya venturing into new ways of marketing.  

Shillah Magret
Shillah Magrethttps://lenyaxmedia.co.ke
Lenyax Media Creatives is a your preferred channel for online news updates, we also offer photography, video documentation, events coverage and live streaming services

Related Articles

Latest Articles